Zimbabwe’s election as Vice President of the United Nations World Tourism Organisation (UNWTO) General Assembly marks a major opportunity for the country’s tourism and hospitality sector. The position, shared with Nigeria, gives Zimbabwe a stronger voice in shaping global tourism policies while promoting Africa’s interests. For ordinary Zimbabweans and local businesses, this new leadership role could open multiple doors for growth, innovation, and investment.

The vice presidency places Zimbabwe on the global stage at a time when tourism is shifting toward sustainability and technology-driven experiences. With the UNWTO’s focus this year on “AI-Driven Tourism, The Future is Now,” Zimbabwe can benefit by aligning its local tourism strategy with global trends. Small and medium businesses in the sector should begin exploring how to integrate digital tools such as online booking platforms, data analytics, and social media marketing to attract international tourists. Embracing technology will help them stay competitive and visible in the global marketplace.

This recognition also strengthens Zimbabwe’s tourism brand. With Forbes recently naming Zimbabwe as the world’s best country to visit in 2025, the combination of international visibility and UN-level leadership gives local players a rare moment to showcase their products and services. Tour operators, hotels, craft makers, and cultural performers can use this global spotlight to reach new audiences. Simple steps such as improving service quality, packaging local experiences creatively, and maintaining consistent online presence can attract tourists eager for authentic and memorable experiences.

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The government’s leadership at the UNWTO also creates potential for more partnerships and investments. As the country takes part in shaping regional tourism policies, there will be opportunities for private investors to participate in eco-friendly lodges, community-based tourism, transport services, and cultural tourism initiatives. Local entrepreneurs should position themselves to benefit from public-private projects aimed at developing tourism infrastructure such as accommodation, digital platforms, and renewable energy systems for remote tourist sites.

However, taking advantage of this opportunity requires readiness. Businesses must ensure compliance with international service and environmental standards. Sustainability should be a top priority, from waste management to energy use and cultural preservation. As global tourism becomes more environmentally conscious, businesses that adopt responsible practices will gain credibility and attract high-value tourists.

Communities near major attractions like Victoria Falls, Great Zimbabwe, and the Eastern Highlands can also benefit by developing community tourism projects. These can include guided cultural tours, local cuisine experiences, and traditional art showcases. By involving local people, tourism becomes not just a national asset but a source of income for families.

Zimbabwe’s new role at the UNWTO signals growing confidence in its tourism potential. The challenge now is to translate this recognition into practical economic gains. For ordinary citizens and local businesses, this is the time to prepare, innovate, and engage with global tourism trends. The more the country works collectively to raise service standards and sustainability practices, the greater the long-term benefit for everyone involved in the tourism value chain.

Source ~ www.zbcnews.co.zw