Safaricom has once again demonstrated why it remains the most dominant telecom and technology company in Kenya. With total revenue reaching KES 388.7 billion for the financial year ending 31 March 2025, the company has reinforced its position as the most profitable corporate entity in the country. This amount is equivalent to about USD 3 billion, a milestone that places Safaricom among the most financially successful companies on the African continent.
The company has achieved this growth despite a competitive market, shifting economic conditions, and increased regulatory scrutiny. What stands out is Safaricom’s ability to maintain steady performance while expanding into new business areas and contributing significantly to the national economy.
Exceptional Financial Performance
Safaricom’s revenue of KES 388.7 billion reflects strong contributions from mobile data, voice services, handset sales, enterprise solutions, and especially M-Pesa. M-Pesa, the mobile money platform that has become a core part of daily financial life in Kenya, continues to anchor the company’s profitability. Net income rose to KES 69.8 billion, approximately USD 540 million, showing that the company not only generates massive gross revenues but also retains strong profit margins.
The growth is also tied to an expanding customer base. More Kenyans are adopting digital services, and Safaricom has continued to innovate with products that meet both consumer and business needs. From digital banking platforms to cloud computing, the company has moved far beyond traditional telecommunications.
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M-Pesa Continues to Lead Africa’s Digital Payments Revolution
A significant share of Safaricom’s income continues to come from M-Pesa. The platform has grown into a regional financial tool that supports millions of transactions daily. M-Pesa is used to send and receive money, pay bills, conduct business transactions, access savings products, and even receive salaries.
In rural, peri-urban, and urban areas alike, M-Pesa is the backbone of financial inclusion. Its adoption has also expanded across sectors that previously operated mostly on cash. As businesses adopt digital payments, Safaricom benefits through increased transaction volumes and service fees.
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Expansion Into New Markets and Digital Services
Safaricom’s strategic expansion into the Ethiopian market has been one of its most ambitious moves. Although still in early stages, this investment positions the company to tap into one of Africa’s largest populations. Ethiopia’s telecom sector is opening up, and Safaricom aims to replicate its Kenyan success by bringing digital financial inclusion to millions of Ethiopians.
Within Kenya, the company has intensified investment in digital infrastructure. Safaricom has expanded its 4G and 5G networks and continues to develop tech-based services for sectors such as agriculture, health, education, and small business development. These investments support Kenya’s long-term digital transformation goals.
Contribution to the Kenyan Economy
Safaricom’s role goes far beyond profits. The company contributes heavily to Kenya’s tax revenue and employment. Its ecosystem supports thousands of agents, retailers, and partner businesses. By driving digital payments, online commerce, and financial inclusion, Safaricom indirectly fuels growth in small and medium enterprises, which form the foundation of Kenya’s economy.
Safaricom’s operations have also attracted international investment and partnerships. The company’s performance strengthens investor confidence in Kenya’s business environment.
Innovation and Long-Term Sustainability
The company continues to invest in innovation hubs, youth training programs, and digital literacy initiatives. Safaricom has also aligned with environmental sustainability goals by investing in renewable energy solutions for its network sites and adopting environmentally friendly business practices.
Looking ahead, Safaricom aims to transition into a fully integrated technology company. Its goal is to move from a telecom-first business model to a broader digital services and tech-led approach. This strategy positions Safaricom to remain competitive in a rapidly changing industry.
A Market Leader With Strong Growth Prospects
Safaricom’s financial success reflects strong management, consistent innovation, and deep understanding of customer needs. Its revenue performance shows that the company is not only Kenya’s strongest corporate brand but also a major force in shaping Africa’s digital economy.
With strong revenues, rising net profits, continued infrastructure expansion, and sustained investment in technology, Safaricom remains well positioned to dominate the regional telecom and financial technology landscape for years to come.
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