A new fast food concept has officially launched in South Africa, backed by Springbok legend Retshegofaditswe “Ox” Nché. The brand, called The Braai Republic, brings the spirit of traditional South African braai into a modern quick service restaurant model. It combines culture, flavour and community in a way that aims to stand out in the local food market.

The first Braai Republic store opened at Northgate Mall on 20 November. The founders say this is only the beginning of a national rollout. Their long term vision is to take the familiar taste of braai to a wider audience, using fast food convenience to deliver flavours that many South Africans grew up with. They want to build a strong local brand that celebrates heritage in a simple and accessible way.

Ox Nché is not only a brand partner. He is a franchisee and an active contributor to the development of the menu, the restaurant experience and the long term strategy. He says braai culture is part of who he is. To him, a braai is more than food. It is a moment that brings people together. He hopes The Braai Republic will become a place where families, teammates and communities meet and enjoy the taste of home.

The menu offers a signature lineup of flame grilled meat, served on the bone and prepared over an open fire. Customers can order brisket, chuck, T bone steak, pork ribs, wors and chicken. The sides stay true to South African tradition. They include hand cut slap chips, creamy pap, fresh salads, chakalekker and shebo, which is a tomato based side cooked slowly in the kitchen.

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Behind the brand is Fiamme Holdings, the company known for turning The Fish and Chip Co into a national chain with over 160 stores. Fiamme wants The Braai Republic to deliver authentic meals at affordable prices. Their operating model focuses on efficiency, quality control and a low risk structure for franchise owners. Their goal is to offer an experience that feels local while maintaining strong business systems.

Managing Director Jan de Beer explains that the idea began with a group of friends who loved braai culture. They spent almost two years refining the concept. They wanted something that represented unity and the warm feeling that comes with sharing food around open flames. The concept reflects both modern fast food convenience and traditional flavours that South Africans recognise instantly.

Chairman Carlo Gonzaga says The Braai Republic represents more than a restaurant launch. It is a growth journey that connects culture, community and opportunity. He believes South Africans will support a homegrown brand that reflects their identity and values.

Promise Sithole, the franchise owner of the first store, said the launch feels personal. She grew up in a community where braai was a central part of social life. She sees the store as a way to bring those familiar tastes into a quick service environment. For her, the restaurant is a reminder of family gatherings, shared meals and good memories.

The Braai Republic has also introduced the Chop Chop 10 Ten promise. This means all orders must be grilled and ready within ten minutes, or customers receive ten rand off their order. This commitment aims to build trust and offer fast service without compromising flavour.

Ox Nché said he plans to open his own store soon and is already sharing ideas for future branches. He believes the concept can grow while staying true to its roots. His involvement strengthens the brand’s identity and adds credibility to its message.

The launch comes at a strong time for the fast food sector in South Africa. Local franchise models are gaining traction as consumers look for homegrown alternatives to global chains. The Braai Republic offers a fresh approach. It celebrates local flavours and traditions while embracing the convenience of modern service.

If the brand continues to grow, it could become a major name in South Africa’s food industry. It has the potential to bring the warmth and flavour of a traditional braai into malls, city centres and neighbourhoods across the country. Its foundation is built on flavour, heritage and local pride, and many customers are already responding to this powerful combination.

Source: Business Tech